Available for new work from September 2026

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Curriculum vitae

Daisy Sokerova

Founder and Principal Consultant

The product and operations person teams bring in when they don’t have one: usually the first, often the only. Happiest on zero-to-one work, taking unclear problems (regulatory requirements, messy customer data, undefined workflows) through to specifications, prototypes and delivery structure. Strongest where the domain is complex, regulated, or hard to specify.

Based
London, remote or hybrid
Available
From September 2026
Engaged via
UK limited company, open to outside-IR35 engagements
Rate
From £650 per day, or fixed-scope engagements
Contact
Send an enquiry · LinkedIn
Selected work · 2016 to date

Six problems, three industries

Climatise · 2026

From spreadsheet-based compliance to a demo-ready platform, in six weeks

The platform had no route through UK energy compliance (ESOS Phase 4) and clients were running it by hand. Scoped and specified it, drove a working prototype, and carried two active seven-figure opportunities.

  • 6 weeks to demo-ready
  • 20+ client and partner demos
  • 1,500 in-scope accounts in the partner channel
Climatise · 2025

Built a QA function from nothing, then automated it

Defined an eight-stage data pipeline model with per-stage pass criteria, then built the test estate around it. Automated in Playwright wherever a check was repeatable, keeping manual testing for the compliance judgements that carry real risk. Release readiness moved from individual opinion to a shared checklist.

  • 8 pipeline stages with pass criteria
  • 120+ scenarios, Playwright-automated
  • 25+ scenario specifications
Climatise · 2025

Took the platform to full GHG Protocol coverage

Identified and specified every missing emission category, from working from home and hotel stays through to leased assets, capital goods, franchises and the sold-products categories. Leased assets now route by facility control status, so emissions land in the correct scope without the user having to judge it.

  • 23 categories specified
  • 15 Scope 3 categories covered
Climatise · 2025

Found the silent failures in the emission factor engine

A full QA of the calculation logic exposed coverage gaps that failed quietly: where no factor existed the calculation returned nothing rather than an error, so nobody knew the size of the hole. Specified the fix, then owned factor onboarding end to end: the runbook, provider mapping and sign-off gates.

  • 12 coverage gaps documented
  • 6 factor databases integrated
  • 13 step onboarding runbook
Sliide · 2022

Fixed discovery inside a constraint that could not be changed

Platform policy required the lock-screen product and the standalone app to stay separate, and users tapping into longer articles were being handed to the browser with no way back. Deep-linked the two and surfaced each from the other rather than merging them, which the rules did not allow.

  • 15% lift in app open rate
  • 90% of revenue on the lock-screen product
Adelphic · 2016

Grew a US platform into fourteen European markets

Second hire in the region, on a hybrid technical and commercial brief. Drove adoption across EMEA while carrying Europe's product gaps back into the roadmap: no native currency support, no local data or inventory suppliers. Took each one through product, partner and engineering teams to launch.

  • 14 EMEA markets
  • 50% of annual revenue
  • 25% quarterly growth
Experience

Over ten years in B2B SaaS and startups

Oct 2025 – present

London

Beta Flow · Founder and Principal Consultant

Founder-led product and operations consultancy for B2B SaaS teams. Engagements span product discovery and specification, delivery structure, QA and release readiness, documentation and internal systems, and fractional product leadership.

  • Kaiju Wave Designed and built the go-to-market system end to end: lead generation strategy, target list, Clay enrichment into Attio, email sequences, and LinkedIn campaigns run for the agency’s own clients. Handed over to the team and still in use
  • Current projects Building a second-hand clothing fit tool that extracts real measurements from a listing, to reduce returns and landfill waste. In development

Mar 2026 – Aug 2026

London · contract via Beta Flow

Climatise · Product & Operations Lead

Sole product function for a B2B carbon accounting and sustainability reporting platform. A six-month engagement to shape the product before development was handed to an external agency.

  • Introduced the PRD process and authored 60+ specifications through it in five months, including a 4,000-line logic specification for the ESOS assessment wizard and a follow-on specification for site audit reporting that builds on it
  • Designed the eight-stage ESOS compliance workflow end to end, from assessment report and site audits through evidence pack and action plan to Environment Agency submission and two years of progress updates
  • Ran sprint planning and backlog governance across 36 sprints, raising 370 of the roadmap's 933 tickets, more than anyone else on the team, and shipping 123 to production
  • Set pricing direction and build sequence for AI document ingestion, from competitor research across 10+ vendors and briefs on six regulatory frameworks
  • Led the transition to the incoming agency: a line-referenced review of the RFQ that caught scope-anchoring capable of forcing a post-selection re-baseline, 20+ product decisions closed, and the specification pack they now build against

Feb 2025 – Feb 2026

London

Climatise · Customer Impact Lead

Joined on client delivery for complex environmental impact projects, then progressively took on product and operational scope. The product gaps identified in this role were the basis for creating the Product & Operations Lead position.

  • Delivered end-to-end engagements across nine enterprise clients and three delivery partners, where data quality and audit-ready reporting were the recurring problem
  • Owned client delivery through a satisfaction survey returning 95% CSAT against an 85% benchmark and an NPS of 88 against 45, with zero detractors and 100% account retention
  • Built onboarding, delivery tracking and customer success processes from scratch, and introduced QA and release-readiness practice where none existed
  • Filed the platform's first missing-category specification in month two, a year before the product role existed. The category and emission factor work above started here

Jun 2024 – Oct 2024

London

Altruistiq · Senior Key Account Manager

Enterprise accounts for an ISO 14064-1 certified platform for sustainability data measurement, management and exchange.

  • Managed 10+ enterprise accounts including Nando’s, Octopus Energy, Tony’s Chocolonely and EVRi
  • Designed and implemented a project tracker framework for client sustainability reporting, aligned to GHG Protocol requirements across Scope 1, 2 and 3
  • Co-developed decarbonisation business cases, advising clients on impact against investment and aligning to SBTi targets
  • Directed a supply chain engagement pilot end to end, and worked with the research team on FLAG reporting and life cycle assessments

May 2020 – Dec 2023

London

Sliide · Strategic Account Lead

B2B SaaS platform enabling US mobile networks to monetise the on-device experience. Owned the accounts representing 90% of company revenue, after two promotions from Senior Account Manager.

  • Directed the company’s largest launch, shipping to 30m T-Mobile users, coordinating product, engineering and client teams across time zones
  • Worked with product and engineering throughout, turning client requirements into technical scope
  • Secured the T-Mobile contract worth $30m ARR after turning around the Assurance account, and was promoted to run the portfolio
  • Took ViaOne from nothing to $2m revenue, 30% ahead of plan
  • Hired and managed direct reports, and built the team’s operating workflows in Airtable, Confluence and Zendesk, maintaining client satisfaction above 4.7 CSAT and NPS over 80

Mar 2018 – Feb 2020

London

Factual Inc · Demand Manager, EMEA

Location data and audience targeting for programmatic buyers. UK operations closed February 2020.

  • Main point of contact across WPP, Havas and Dentsu Aegis, driving 90% of regional revenue in 2019
  • Acted as interim Head of Sales through H1 2019, hitting 120% of target in both quarters despite post-GDPR product constraints
  • Led the APAC market expansion remotely, closing H2 2018 at over 200% of goal

2013 – 2018

London

Earlier · programmatic media and client services

Viant Technology (Sales Manager) · Adelphic (Account Manager, EMEA, acquired by Viant) · AMNET, the Aegis trading desk (Client Services Account Manager).

Capabilities

What I am brought in to do

Product
PRD authoring, wizard and workflow specification, prototype QA, acceptance criteria, prioritisation, competitive and regulatory research
Delivery
Sprint planning, backlog governance, Notion, GitHub, documentation systems, cross-functional coordination
Quality
Test estate design, scenario specification, pass criteria, bug triage standards, Playwright-backed suites
Domains
UK energy compliance (ESOS), carbon accounting and GHG Protocol, SECR, CBAM, UK SRS, SBTi, adtech and programmatic media
Education
BA (Hons) Accounting and Finance, University of Durham.
Certifications
PRINCE2 Practitioner and Foundation. Net Zero Standard, UN Global Compact (2024). Environmental SDG Indicators, UNITAR (2024). Sustainable Lifestyles, UNSSC (2024).
Tools
  • Product and deliveryNotion, Jira, Confluence, Airtable, GitHub, Figma
  • Specification and testingCursor, Claude and GPT in daily production work, Playwright, Markdown documentation systems, REST APIs
  • Data and reportingExcel and Microsoft 365, Google Workspace
  • Customer-facingSalesforce, Zendesk, Slack, Zoom, Webex
Next step

Available from September 2026,tell me what is stuck

If you are shaping a contract or fractional product role and want to talk it through, a short note about the problem is enough to start.